Head of Demand Generation
Location: San Francisco, CA
We work together in our San Francisco office three days per week and each person spends the remaining two days wherever they feel most effective.
About the role
We're looking for a growth-minded Head of Demand Generation to spearhead our user acquisition strategies and scale our customer base rapidly across multiple product lines. The ideal candidate will possess a strong fintech background, thrive in a fast-paced startup environment, and be passionate about pushing the boundaries of growth marketing through experimentation. As the first in-house marketing hire, you’ll work closely with the executive team to define the strategy, stand up programs, and report on performance.
Responsibilities include:
- Develop and execute demand generation initiatives to drive new leads across multiple product lines.
- Encourage and lead a culture of rapid experimentation, constantly testing new channels, messaging, and tactics to optimize user acquisition and conversion rates.
- Architect and oversee paid campaigns across various platforms.
- Work with content marketing freelancers to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest
- Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
- Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and next steps
- Develop and manage the marketing budget
- Continue to hire and manage contractors and freelancers to support various marketing activities
Qualifications:
- Minimum of 5 years of experience in growth marketing, with a focus on fintech.
- Proven success in scaling user acquisition and driving revenue growth in a startup environment.
- Strong analytical skills and experience with growth analytics tools.
- Demonstrated ability to adapt quickly to market changes and implement innovative growth strategies.
- Excellent communication and collaboration skills.
About Multiply
Multiply is building financial products for tech employees and founders.
We’re starting with an affordable line of credit secured by private tech company stock, enabling tech employees to buy a home, pay tuition, pay for their wedding, and other major life events without giving up any equity or waiting for an exit. It’s the most affordable, convenient, and fair source of liquidity available.
Multiply partners with companies to offer our line of credit as an employee benefit, helping them attract and retain top talent in a competitive hiring market.
Over time, we will deepen our relationship with the customers we serve through additional financial products tailored to the unique needs of tech employees, including credit cards, wealth management, and tax optimization.
Multiply is a Series A startup backed by Kleiner Perkins, A* Capital, and Box Group, as well as founders and executives from Plaid, Figma, DoorDash, Notion, Instacart, Faire, Flexport, Ramp, Niantic, Rippling, Iterable, Lattice, Newfront, and more.
